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HCMC, 5 November 2020 – Six cities, seven universities, the Archea Associati studio of the Italian archistar Marco Casamonti, the hub of Casa Italia in Hanoi and dozens of students, professors, experts, operators in the design and architecture sector.

This is the multi-polar and intercontinental mosaic that celebrated the Italian Design Day 2020 in Vietnam. A face-to-face and online streaming seminar, to address the theme of “Designing the future. Development, Innovation, Sustainability, Beauty “at the center of the IDD2020 celebrated in dozens of cities around the world through the efforts of the Italian MFA and the Italian diplomatic-consular network, in collaboration with ICE, Compasso d’Oro Foundation, Triennale di Milano, Salone del Mobile and FederlegnoArredo.

The celebratory seminar of the Italian Design Day 2020 in Vietnam was divided into an opening speech by Amb. Alessandro and in a report by Arch. Marco Casamonti, founder of the Archea Associati studio and designer of iconic architectures such as the Antinori Winery in San Casciano il Val di Pesa (Italy), the multifunctional city of ceramics of Li Ling (China), the National Stadium of Tirana (Albania). In a stimulating slideshow, concluded with some of the projects under construction in Vietnam, Casamonti explored the connection between tradition, present reality and innovation, underlining the indispensability of historical knowledge and the need to master the tradition of the past for the development of a architecture capable of interpreting the future through the key-words of sustainability, functionality and humanism.

In the interventions of the other speakers (Prof. Nguyen Vu Phuong and Le Dam Ngoc Tu, of the Mientrung Civil Engineering University, Prof. Le Quynh Chi of the National University Of Civil Engineering, Prof. Tu Phu Duc of the Hoa Sen University in HCMC and Prof. Rachel Jahja, of the Royal Melbourne Institute of Technology at HCMC), interesting hints emerged on the role of design “educators”, who today employ techniques taken from disciplines such as psychology, to develop a participatory and innovative vision of the relationship between oneself. , space and others in students. Case studies and analysis of housing and social realities of Vietnamese communities were also illustrated in areas with strong environmental and cultural characterization, such as coastal areas exposed to extreme climatic events, the Red River delta and the highlands of central Vietnam, where strong are the references to collective building structures and particularly felt are the needs of recovery and production of native materials. A theme, the latter, taken up in the conclusions, by the President of HAWA (Association of Producers and Wood Workers of HCMC), Nguyễn Quoc Khanh.

The Italian Design Day 2020 in Vietnam is also enriched by the exhibition on the life and works of Vico Magistretti, one of the founding fathers of Italian industrial design, who – one hundred years after his birth – is exhibited simultaneously in four Vietnamese universities in Hanoi, HCMC and Tuy Hoa.