{"id":2546,"date":"2018-11-30T08:42:10","date_gmt":"2018-11-30T01:42:10","guid":{"rendered":"https:\/\/conshochiminh.esteri.it\/news\/dal_consolato\/2018\/11\/italy-and-soft-power-using-the\/"},"modified":"2018-11-30T08:42:10","modified_gmt":"2018-11-30T01:42:10","slug":"italy-and-soft-power-using-the","status":"publish","type":"post","link":"https:\/\/conshochiminh.esteri.it\/it\/news\/dal_consolato\/2018\/11\/italy-and-soft-power-using-the\/","title":{"rendered":"Italy and soft power using the right weapons: Public Diplomacy, Communication & Branding in times of social medias \/ Italia v\u00e0 quy\u1ec1n l\u1ef1c\/s\u1ee9c m\u1ea1nh m\u1ec1m \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c v\u0169 kh\u00ed ph\u00f9 h\u1ee3p: Ngo\u1ea1i giao c\u00f4ng ch\u00fang, Truy\u1ec1n th\u00f4ng v\u00e0 X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong th\u1eddi \u0111\u1ea1i social media (truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i)"},"content":{"rendered":"

Uno stimolante ed interattivo pomeriggio presso UEH Connected, organizzazione non governativa che ha l’obiettivo di ispirare la crescita, le capacit\u00e0 ed i valori di giovani studenti, startupper e liberi professionisti guidandoli passo dopo passo nel consolidamento delle proprie competenze e della loro formazione professionale.<\/p>\n

Il 29 novembre il Console Generale d’Italia ad HCMC Dante Brandi \u00e8 intervenuto al seminario organizzato dall’UEH Connected per un’ampia platea di studenti e giovani professionisti, con una presentazione mirata ad illustrare la natura del \u201csoft power\u201d italiano e l\u2019azione di comunicazione sui social media e di public diplomacy che il Consolato svolge per promuovere le relazioni tra Sud Vietnam e Italia.<\/p>\n

Il seminario, dal titolo \u201cItaly and Soft Power: using the right Weapons. Public diplomacy, communication&branding in times of social media\u201d, ha costituito occasione per illustrare la natura del Soft Power italiano, basato sui valori di democrazia e tutela dei diritti umani, declinato nei concetti di persuasione e condivisione, e valorizzato dal modello di Italian lifestyle, apprezzato in tutto il mondo.<\/p>\n

CLICCA QUI<\/a> per il riepilogo del seminario pubblicato su UEH Connected<\/strong><\/p>\n

***********<\/p>\n

M\u1ed9t bu\u1ed5i chi\u1ec1u r\u1ea5t h\u00e0o h\u1ee9ng v\u00e0 mang t\u00ednh t\u01b0\u01a1ng t\u00e1c cao t\u1ea1i UEH Connected, m\u1ed9t t\u1ed5 ch\u1ee9c phi ch\u00ednh ph\u1ee7 v\u1edbi s\u1ee9 m\u1ec7nh truy\u1ec1n c\u1ea3m h\u1ee9ng cho gi\u1edbi sinh vi\u00ean tr\u1ebb, c\u00e1c star-up v\u00e0 c\u00e1c freelancers (ng\u01b0\u1eddi l\u00e0m ngh\u1ec1 t\u1ef1 do) v\u1ec1 s\u1ef1 ph\u00e1t tri\u1ec3n, k\u1ef9 n\u0103ng v\u00e0 c\u00e1c gi\u00e1 tr\u1ecb b\u1eb1ng c\u00e1ch h\u01b0\u1edbng d\u1eabn h\u1ecd t\u1eebng b\u01b0\u1edbc nh\u1eb1m c\u1ee7ng c\u1ed1 n\u0103ng l\u1ef1c v\u00e0 \u0111\u00e0o t\u1ea1o chuy\u00ean m\u00f4n.<\/p>\n

V\u00e0o ng\u00e0y 29 th\u00e1ng 11, T\u1ed5ng L\u00e3nh s\u1ef1 Italia t\u1ea1i TPHCM Dante Brandi \u0111\u00e3 tr\u00ecnh b\u00e0y t\u1ea1i h\u1ed9i th\u1ea3o \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c b\u1edfi UEH Connected tr\u01b0\u1edbc \u0111\u00f4ng \u0111\u1ea3o kh\u00e1n gi\u1ea3 l\u00e0 sinh vi\u00ean v\u00e0 c\u00e1c chuy\u00ean gia tr\u1ebb v\u1edbi b\u00e0i thuy\u1ebft tr\u00ecnh t\u1eadp trung minh h\u1ecda b\u1ea3n ch\u1ea5t \u201cs\u1ee9c m\u1ea1nh\/quy\u1ec1n l\u1ef1c m\u1ec1m\u201d c\u1ee7a Italia \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00f4ng c\u1ee5 ngo\u1ea1i giao c\u00f4ng ch\u00fang m\u00e0 T\u1ed5ng l\u00e3nh s\u1ef1 \u0111\u00f3ng vai tr\u00f2 tr\u1ecdng t\u00e2m trong vi\u1ec7c th\u00fac \u0111\u1ea9y m\u1ed1i quan h\u1ec7 gi\u1eefa mi\u1ec1n Nam Vi\u1ec7t Nam v\u00e0 Italia.<\/p>\n

H\u1ed9i th\u1ea3o v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cItalia v\u00e0 Quy\u1ec1n l\u1ef1c M\u1ec1m\u201d: s\u1eed d\u1ee5ng nh\u1eefng V\u0169 kh\u00ed ph\u00f9 h\u1ee3p g\u1ed3m Ngo\u1ea1i giao c\u00f4ng ch\u00fang, Truy\u1ec1n th\u00f4ng v\u00e0 X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong th\u1eddi \u0111\u1ea1i social media (truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i)”, l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 minh h\u1ecda b\u1ea3n ch\u1ea5t c\u1ee7a quy\u1ec1n l\u1ef1c\/s\u1ee9c m\u1ea1nh m\u1ec1m Italia, d\u1ef1a tr\u00ean c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a d\u00e2n ch\u1ee7 v\u00e0 b\u1ea3o v\u1ec7 nh\u00e2n quy\u1ec1n, kh\u01b0\u1edbc t\u1eeb c\u00e1c kh\u00e1i ni\u1ec7m mang t\u00ednh thuy\u1ebft ph\u1ee5c v\u00e0 chia s\u1ebb c\u0169ng nh\u01b0 t\u0103ng c\u01b0\u1eddng m\u00f4 h\u00ecnh l\u1ed1i s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi Italia, \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n

Nh\u1ea5n v\u00e0o \u0111\u00e2y <\/a>\u0111\u1ec3 xem t\u00f3m t\u1eaft th\u00f4ng tin v\u1ec1 h\u1ed9i th\u1ea3o \u0111\u01b0\u1ee3c \u0111\u0103ng tr\u00ean UEH Connected<\/strong><\/p>\n

\"ueh<\/p>\n

Consul General of Italy in HCMC Dante Brandi and audience of students and young professionals at the seminar “Italy and Soft Power: Using the right Weapons. Public diplomacy, communication & branding in times of social media”<\/p>\n

T\u1ed5ng L\u00e3nh s\u1ef1 Dante Brandi v\u00e0 c\u00e1c tham d\u1ef1 vi\u00ean g\u1ed3m sinh vi\u00ean v\u00e0 c\u00e1c chuy\u00ean gia tr\u1ebb t\u1ea1i h\u1ed9i th\u1ea3o \u201cItalia v\u00e0 Quy\u1ec1n l\u1ef1c\/S\u1ee9c m\u1ea1nh M\u1ec1m: s\u1eed d\u1ee5ng nh\u1eefng V\u0169 kh\u00ed ph\u00f9 h\u1ee3p g\u1ed3m Ngo\u1ea1i giao c\u00f4ng ch\u00fang, Truy\u1ec1n th\u00f4ng v\u00e0 X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong th\u1eddi \u0111\u1ea1i social media (truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i)\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Uno stimolante ed interattivo pomeriggio presso UEH Connected, organizzazione non governativa che ha l’obiettivo di ispirare la crescita, le capacit\u00e0 ed i valori di giovani studenti, startupper e liberi professionisti guidandoli passo dopo passo nel consolidamento delle proprie competenze e della loro formazione professionale. Il 29 novembre il Console Generale d’Italia ad HCMC Dante Brandi […]","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"tags":[],"class_list":["post-2546","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/conshochiminh.esteri.it\/it\/wp-json\/wp\/v2\/posts\/2546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conshochiminh.esteri.it\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conshochiminh.esteri.it\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conshochiminh.esteri.it\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/conshochiminh.esteri.it\/it\/wp-json\/wp\/v2\/comments?post=2546"}],"version-history":[{"count":0,"href":"https:\/\/conshochiminh.esteri.it\/it\/wp-json\/wp\/v2\/posts\/2546\/revisions"}],"wp:attachment":[{"href":"https:\/\/conshochiminh.esteri.it\/it\/wp-json\/wp\/v2\/media?parent=2546"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conshochiminh.esteri.it\/it\/wp-json\/wp\/v2\/tags?post=2546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}