{"id":2425,"date":"2019-03-21T05:52:09","date_gmt":"2019-03-20T22:52:09","guid":{"rendered":"https:\/\/conshochiminh.esteri.it\/news\/dal_consolato\/2019\/03\/vmark-kick-off-press-conference\/"},"modified":"2019-03-21T05:52:09","modified_gmt":"2019-03-20T22:52:09","slug":"vmark-kick-off-press-conference","status":"publish","type":"post","link":"https:\/\/conshochiminh.esteri.it\/it\/news\/dal_consolato\/2019\/03\/vmark-kick-off-press-conference\/","title":{"rendered":"VMARK – Kick Off & Press Conference"},"content":{"rendered":"

VMARK – Kick Off & Press Conference<\/strong><\/p>\n

The Sense by Alpha King – Bason\u00a0
Luned\u00ec 18 marzo 2019<\/p>\n

Discorso del Console Generale Dante Brandi<\/em><\/p>\n

Buon pomeriggio.
\u00c8 per me un onore partecipare alla presentazione di questo importante evento.
Sono molto grato a Ms. Tran Ngoc Danh per l\u2019invito, e soprattutto per la sua capacit\u00e0 nell\u2019organizzare un evento decisivo come la \u201cVMARK Interior Design Week on creative aspiration and smart design\u201d.
La VMARK fa parte dell\u2019impegno della Vietnam Design Association nel promuovere il settore del design vietnamita in tutte le sue espressioni: studenti, designer, universit\u00e0, settore privato, pubblica amministrazione ed autorit\u00e0.
Non ho particolari competenze o expertise in tema di design, eccetto che per due fattori.
Dal punto di vista personale, perch\u00e8 il design mi appassiona.
Dal punto di vista professionale in quanto diplomatico italiano, ossia rappresentante di un paese che \u2013 se mi potete perdonare un certo grado di immodestia \u2013 pu\u00f2 verosimilmente essere definito una superpotenza del design.
Di conseguenza, le mie osservazioni non riguarderanno il concetto di design, la sua storia e gli sviluppi.
Altri ospiti e relatori molto pi\u00f9 qualificati di me saranno in grado di articolare, oggi e durante la VMARK week, la definizione di design, la sua importanza, e l\u2019impatto che esso ha avuto nella nostra vita quotidiana fin dalla rivoluzione industriale.
Sentirete sicuramente da professori ed esperti quali siano le diverse interpretazioni di design, tra le quali la pi\u00f9 convincente e stimolante per me \u00e8 la sua affascinante capacit\u00e0 di influenzare la nostra vita e il nostro stile di vita attraverso un puro atto artistico di creativit\u00e0, capace di combinare funzionalit\u00e0, estetica e bellezza.
Oggi vorrei, tuttavia, concentrarmi su due differenti aspetti del design.
Pi\u00f9 precisamente, due caratteristiche del design moderno.
La prima, pi\u00f9 ovvia, \u00e8 quella di essere in grado di generare valore economico.
La seconda, forse meno ovvia, \u00e8 la capacit\u00e0 di essere uno strumento di diplomazia.
Dal lato economico, decine di analisi hanno gi\u00e0 investigato non solo il valore economico di un particolare brand, sia esso di moda, automobilistico, d\u2019arredamento, ma anche la capacit\u00e0, da parte di un design riconoscibile di agire da fattore chiave per la crescita economica di un brand.
Per restare nel mio paese, basti pensare a Ferrari, l\u2019iconico marchio di auto sportive, e considerare come l\u2019incredibile design di Pininfarina, assieme alla leggendaria impresa industriale di Enzo Ferrari, abbia contribuito a rendere il marchio del cavallino rampante globalmente riconosciuto e nominato nel 2019 tra i marchi pi\u00f9 riconoscibili al mondo.
O pensate a Gucci \u2013il marchio di moda- e il suo incredibile ritorno alla ribalta. Da una situazione di declino appena 5 anni fa, oggi \u00e8 uno dei marchi pi\u00f9 redditizi per il gruppo Kering (oltre 8 miliardi USD in ricavi nel 2018, e quasi 33 milioni di followers su Instagram) dopo la nomina di Alessandro Michele come Direttore Creativo.
Dunque, il design conta.
Ed ecco che arriviamo al mio secondo punto. Il design conta anche per la politica estera.
Sempre parlando del mio paese, saprete sicuramente come l\u2019Italia faccia affidamento sul soft power, invece che sull\u2019hard power, per posizionarsi a livello internazionale.
Soft power, nella definzione originaria del politologo Joseph Nye, \u00e8 l\u2019abilit\u00e0 di un paese di persuadere gli altri a fare quello che desidera senza uso di forza o coercizione.
Ci\u00f2 evoca caratteristiche e concetti specifici come attrattivit\u00e0, preferenza, attrazione e ammirazione.
Non \u00e8 mistero quanto l\u2019Italia faccia affidamento sul suo \u201csoft power\u201d, nelle sue espressioni materiali ed immateriali. La posizione internazionale e la visibilit\u00e0 dell\u2019Italia fanno affidamento su cultura, tradizioni, attrazione turistica, paesaggi meravigliosi, cucina, patrimonio artistico e, in modo determinante, design.
Ma se l\u2019Italia promuove legittimamente il design come componente cruciale della sua cultura e della visibilit\u00e0 internazionale, voi tutti potete comprendere come una promozione senza una parallela domanda non possano prosperare.
Fortunatamente c\u2019\u00e8 ancora una grande domanda di ottimo design nel mondo e \u2013 soprattutto- c\u2019\u00e8 una crescente domanda di ottimo design in Vietnam.
Questa \u00e8 la ragione per la quale il Vietnam fa parte del gruppo di paesi selezionati per celebrare ogni anno l\u2019Italian Design Day, a marzo. Si tratta di una iniziativa pensata a livello centrale dai nostri Ministeri degli Affari Esteri e della Cultura, assieme alla Triennale di Milano, per promuovere il design italiano attraverso il nostro network diplomatico composto da Ambasciate, Consolati, Istituti di Cultura, con lezioni, conversazioni, workshops, esibizioni, ecc.
\u00c8 per questo che il Consolato Generale sar\u00e0 ancora una volta partner della Vietnam International Fashion Week il prossimo aprile (cos\u00ec come l\u2019anno scorso), per promuovere i fashion designer vietnamiti e fertili scambi con designer, associazioni e istituti italiani, specialmente nel campo calzaturiero e degli accessori
Questa \u00e8 la ragione per cui Massimiliano Guzzini, rappresentante della pi\u00f9 recente generazione della famiglia titolare della celebre societ\u00e0 di illuminazione Guzzini, sar\u00e0 in citt\u00e0 e parteciper\u00e0 come relatore alla VMARK in maggio.
Questa \u00e8 la ragione per cui abbiamo invitato il celeberrimo architetto Michele De Lucchi, designer di architetture evocative come il Ponte della Pace a Tbilisi (Georgia) o il Padiglione Zero all\u2019Expo Milano 2015, e oggetti iconici come la lampada Tolomeo o la macchina da caff\u00e8 Pulcina, per intervenire a HCMC la prossima settimana.
La VMARK Interior Design Week, splendida iniziativa di sensibilizzazione e visibilit\u00e0 sostenuta dalla Vietnam Design Association, \u00e8 l\u2019esemplificazione perfetta di questa crescente domanda.
L\u2019Italia \u00e8 pronta a sostenere l\u2019ulteriore crescita di questa domanda. Abbiamo come obiettivo quello di essere il partner perfetto per il Vietnam nella sua ambizione di promuovere il settore del design.
Signore e Signori,
Permettetemi di concludere con una osservazione finale. Non c\u2019\u00e8 momento migliore di questo in Vietnam per ospitare la prima edizione di una settimana del design di respiro internazionale. Il Vietnam sta vivendo un momento magico di crescita, ottimismo e stimoli creativi.
Il grande design costituisce senza dubbio un fattore positivo di promozione ulteriore di questo circolo virtuoso.
Tuttavia, per produrre grande design non c\u2019\u00e8 bisogno solamente di designer creativi. C\u2019\u00e8 anche bisogno di clienti visionari e coraggiosi.
Esattamente come accaduto in Italia, leggendari designer di ieri e di oggi come Ettore Sottsass, Achille e Pier Giacomo Castiglioni, Battista Pininfarina, Giorgetto Giugiaro, Alessandro Mendini, Mario Bellini, Michele De Lucchi, Philippe Starck, Patricia Urquiola, Ron Arad, Karl Lagerfeld, Jean-Marie Massaud, Alessandro Michele, Kostantin Grcic e molti altri, avrebbero faticato di pi\u00f9 ad affermarsi come autentici geni del design senza l\u2019intervento di industriali, clienti (inclusi governi) ed imprenditori visionari, come quelli dietro a brand come Olivetti, Alessi, Flos, Artemide, Ferrari, Fendi, Guzzini, Cassina, Poltrona Frau, B&B, Gucci, Aprilia, Ducati, Kartell, Moroso ed altri.
Solo la combinazione tra geniale creativit\u00e0, committenze lungimiranti (soprattutto nell\u2019architettura) e visionario spirito imprenditoriale pu\u00f2 creare il vero grande design e la vera grande architettura.
Io sono sicuro che la Vietnam Design Association rivestir\u00e0 un ruolo essenziale nello sviluppo di un vibrante settore del design in Vietnam, a partire dagli stimoli che potranno emergere dalla prima edizione della Vietnam Interior Design Week di maggio.
Grazie e i miei migliori auguri.\u00a0<\/p>\n

\u00a0<\/p>\n

B\u00c0I PH\u00c1T BI\u1ec2U \u2013 DANTE BRANDI<\/p>\n

K\u00ednh ch\u00e0o qu\u00fd v\u1ecb.
T\u00f4i \u0111\u1eb7c bi\u1ec7t vui m\u1eebng khi \u0111\u01b0\u1ee3c trao tr\u1ecdng tr\u00e1ch \u0111\u01b0a ra m\u1ed9t v\u00e0i l\u1eddi ph\u00e1t bi\u1ec3u cho s\u1ef1 ki\u1ec7n quan tr\u1ecdng n\u00e0y.
T\u00f4i r\u1ea5t bi\u1ebft \u01a1n c\u00f4 Tr\u1ea7n Ng\u1ecdc Danh v\u00ec l\u1eddi m\u1eddi v\u00e0 nh\u1ea5t l\u00e0, v\u00ec s\u1ef1 l\u00e3nh \u0111\u1ea1o c\u1ee7a c\u00f4 trong vi\u1ec7c thi\u1ebft l\u1eadp m\u1ed9t s\u1ef1 ki\u1ec7n quan tr\u1ecdng nh\u01b0 Tu\u1ea7n l\u1ec5 Thi\u1ebft k\u1ebf N\u1ed9i th\u1ea5t VMARK \u0111\u1ea7u ti\u00ean v\u1ec1 kh\u1edfi ngu\u1ed3n s\u00e1ng t\u1ea1o v\u00e0 thi\u1ebft k\u1ebf th\u00f4ng minh.
VMARK l\u00e0 m\u1ed9t ph\u1ea7n li\u00ean quan trong n\u1ed7 l\u1ef1c chung c\u1ee7a Hi\u1ec7p h\u1ed9i Thi\u1ebft k\u1ebf Vi\u1ec7t Nam nh\u1eb1m th\u00fac \u0111\u1ea9y h\u01a1n n\u1eefa to\u00e0n b\u1ed9 ng\u00e0nh thi\u1ebft k\u1ebf Vi\u1ec7t Nam trong t\u1ea5t c\u1ea3 c\u00e1c bi\u1ec3u hi\u1ec7n: sinh vi\u00ean, nh\u00e0 thi\u1ebft k\u1ebf, h\u1ecdc vi\u1ec7n, doanh nghi\u1ec7p t\u01b0 nh\u00e2n, ch\u00ednh ph\u1ee7 v\u00e0 ch\u00ednh quy\u1ec1n.
T\u00f4i kh\u00f4ng c\u00f3 vai tr\u00f2 hay n\u0103ng l\u1ef1c \u0111\u1eb7c bi\u1ec7t n\u00e0o trong thi\u1ebft k\u1ebf, nh\u01b0ng c\u00f3 hai y\u1ebfu t\u1ed1 ch\u00ednh.
\u1ede c\u1ea5p \u0111\u1ed9 c\u00e1 nh\u00e2n, v\u00ec s\u1ef1 \u0111am m\u00ea.
\u1ede c\u1ea5p \u0111\u1ed9 chuy\u00ean nghi\u1ec7p, v\u00ec l\u00e0 m\u1ed9t nh\u00e0 ngo\u1ea1i giao ng\u01b0\u1eddi \u00dd, c\u00f3 ngh\u0129a l\u00e0 \u0111\u1ea1i di\u1ec7n c\u1ee7a m\u1ed9t qu\u1ed1c gia – xin \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng th\u1ee9 cho s\u1ef1 kh\u00f4ng khi\u00eam t\u1ed1n n\u00e0y – c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t si\u00eau c\u01b0\u1eddng thi\u1ebft k\u1ebf.
Do \u0111\u00f3, nh\u1eadn x\u00e9t c\u1ee7a t\u00f4i s\u1ebd kh\u00f4ng t\u1eadp trung v\u00e0o thi\u1ebft k\u1ebf, v\u00e0o l\u1ecbch s\u1eed v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a n\u00f3.
C\u00e1c di\u1ec5n gi\u1ea3 v\u00e0 nh\u1eefng ng\u01b0\u1eddi tham d\u1ef1 kh\u00e1c, c\u00f3 tr\u00ecnh \u0111\u1ed9 cao h\u01a1n t\u00f4i nhi\u1ec1u, s\u1ebd c\u00f3 th\u1ec3 n\u00f3i r\u00f5 ng\u00e0y h\u00f4m nay v\u00e0 trong tu\u1ea7n l\u1ec5 VMARK v\u1ec1 \u0111\u1ecbnh ngh\u0129a thi\u1ebft k\u1ebf, v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3, v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a thi\u1ebft k\u1ebf \u0111\u1ed1i v\u1edbi cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y c\u1ee7a ch\u00fang ta k\u1ec3 t\u1eeb cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p.
B\u1ea1n ch\u1eafc ch\u1eafn \u0111\u00e3 l\u1eafng nghe t\u1eeb c\u00e1c gi\u00e1o s\u01b0 v\u00e0 chuy\u00ean gia v\u1ec1 nh\u1eefng c\u00e1ch hi\u1ec3u v\u00e0 tr\u00ecnh \u0111\u1ed9 kh\u00e1c nhau c\u1ee7a thi\u1ebft k\u1ebf, trong \u0111\u00f3 thuy\u1ebft ph\u1ee5c v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng nh\u1ea5t v\u1edbi t\u00f4i l\u00e0 kh\u1ea3 n\u0103ng thi\u1ebft k\u1ebf tuy\u1ec7t v\u1eddi \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh cu\u1ed9c s\u1ed1ng c\u1ee7a con ng\u01b0\u1eddi th\u00f4ng qua m\u1ed9t h\u00e0nh \u0111\u1ed9ng s\u00e1ng t\u1ea1o ngh\u1ec7 thu\u1eadt thu\u1ea7n t\u00fay c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p: ch\u1ee9c n\u0103ng, t\u00ednh th\u1ea9m m\u1ef9 v\u00e0 c\u00e1i \u0111\u1eb9p l\u1ea1i v\u1edbi nhau.
H\u00f4m nay t\u00f4i thay v\u00e0o \u0111\u00f3 s\u1ebd t\u1eadp trung v\u00e0o hai kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a thi\u1ebft k\u1ebf. Ch\u00ednh x\u00e1c h\u01a1n, d\u1ef1a tr\u00ean hai kh\u00eda c\u1ea1nh n\u0103ng l\u1ef1c c\u1ee7a thi\u1ebft k\u1ebf hi\u1ec7n \u0111\u1ea1i.
\u0110\u1ea7u ti\u00ean, r\u00f5 r\u00e0ng h\u01a1n, l\u00e0 m\u1ed9t trong nh\u1eefng kh\u1ea3 n\u0103ng t\u1ea1o ra gi\u00e1 tr\u1ecb kinh t\u1ebf.
Th\u1ee9 hai, c\u00f3 l\u1ebd \u00edt r\u00f5 r\u00e0ng h\u01a1n, l\u00e0 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c coi nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 ngo\u1ea1i giao.
V\u1ec1 m\u1eb7t kinh t\u1ebf, h\u00e0ng ng\u00e0n ph\u00e2n t\u00edch \u0111\u00e3 \u0111i\u1ec1u tra r\u1eb1ng: kh\u00f4ng ch\u1ec9 gi\u00e1 tr\u1ecb kinh t\u1ebf c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb7c bi\u1ec7t, l\u00e0 th\u1eddi trang, \u00f4 t\u00f4, th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i th\u1ea5t, m\u00e0 c\u00f2n l\u00e0 n\u0103ng l\u1ef1c c\u1ee7a m\u1ed9t thi\u1ebft k\u1ebf d\u1ec5 nh\u1eadn bi\u1ebft \u0111\u1ec3 \u0111\u00f3ng vai tr\u00f2 l\u00e0 \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf cho nh\u00e3n hi\u1ec7u.
N\u00f3i v\u1ec1 \u0111\u1ea5t n\u01b0\u1edbc c\u1ee7a t\u00f4i, ch\u1ec9 c\u1ea7n ngh\u0129 v\u1ec1 Ferrari, th\u01b0\u01a1ng hi\u1ec7u \u00f4 t\u00f4 mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng, v\u00e0 h\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng l\u00e0m th\u1ebf n\u00e0o, ngo\u00e0i n\u1ed7 l\u1ef1c huy\u1ec1n tho\u1ea1i trong cu\u1ed9c \u0111ua c\u1ee7a m\u1ed9t doanh nh\u00e2n c\u00f3 t\u1ea7m nh\u00ecn nh\u01b0 Enzo Ferrari, thi\u1ebft k\u1ebf tuy\u1ec7t \u0111\u1eb9p c\u1ee7a Pininfarina \u0111\u00e3 g\u00f3p ph\u1ea7n mang \u0111\u1ebfn cho th\u01b0\u01a1ng hi\u1ec7u \u201cb\u01b0\u1edbc nh\u1ea3y c\u1ee7a ng\u1ef1a\u201d \u2013 \u201cprancing horse\u201d \u0111\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn to\u00e0n c\u1ea7u v\u00e0 \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u00ean trong s\u1ed1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh nh\u1ea5t th\u1ebf gi\u1edbi 2019.
Ho\u1eb7c ngh\u0129 v\u1ec1 Gucci \u2013 m\u1ed9t c\u00f4ng ty th\u1eddi trang – v\u00e0 s\u1ef1 tr\u1edf l\u1ea1i \u0111\u00e1ng kinh ng\u1ea1c c\u1ee7a c\u00f4ng ty n\u00e0y t\u1eeb m\u1ed9t t\u00ecnh hu\u1ed1ng suy gi\u1ea3m ch\u1ec9 m\u1edbi x\u1ea3y ra n\u0103m n\u0103m tr\u01b0\u1edbc, tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 l\u1ee3i nh\u1ea5t cho t\u1eadp \u0111o\u00e0n Kering (h\u01a1n 8 t\u1ef7 USD doanh thu n\u0103m 2018 v\u00e0 g\u1ea7n 33 tri\u1ec7u ng\u01b0\u1eddi theo d\u00f5i tr\u00ean Instagram ) sau khi b\u1ed5 nhi\u1ec7m \u00f4ng Alessandro Michele l\u00e0m gi\u00e1m \u0111\u1ed1c s\u00e1ng t\u1ea1o.
V\u00ec v\u1eady, vi\u1ec7c thi\u1ebft k\u1ebf n\u1eafm gi\u1eef vai tr\u00f2 quan tr\u1ecdng.
V\u00e0, \u0111\u1ebfn v\u1edbi v\u1ea5n \u0111\u1ec1 th\u1ee9 2 m\u00e0 t\u00f4i \u0111\u1ec1 c\u1eadp. N\u00f3 c\u0169ng d\u1ef1a v\u00e0o ch\u00ednh s\u00e1ch \u0111\u1ed1i ngo\u1ea1i.
M\u1ed9t l\u1ea7n n\u1eefa, n\u00f3i v\u1ec1 \u0111\u1ea5t n\u01b0\u1edbc c\u1ee7a t\u00f4i, c\u00f3 l\u1ebd t\u1ea5t c\u1ea3 c\u00e1c b\u1ea1n \u0111\u1ec1u bi\u1ebft \u00dd d\u1ef1a v\u00e0o quy\u1ec1n l\u1ef1c m\u1ec1m, thay v\u00ec quy\u1ec1n l\u1ef1c c\u1ee9ng, trong l\u1eadp tr\u01b0\u1eddng qu\u1ed1c t\u1ebf c\u1ee7a n\u00f3.
Quy\u1ec1n l\u1ef1c m\u1ec1m, theo \u0111\u1ecbnh ngh\u0129a c\u1ee7a chuy\u00ean gia ch\u00ednh s\u00e1ch \u0111\u1ed1i ngo\u1ea1i Joseph Nye, l\u00e0 kh\u1ea3 n\u0103ng c\u1ee7a m\u1ed9t qu\u1ed1c gia thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi kh\u00e1c l\u00e0m nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n m\u00e0 kh\u00f4ng c\u1ea7n \u00e9p bu\u1ed9c hay c\u01b0\u1ee1ng ch\u1ebf.
N\u00f3 li\u00ean quan \u0111\u1ebfn c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m nh\u01b0 t\u00ednh h\u1ea5p d\u1eabn, s\u1edf th\u00edch, s\u1ef1 thu h\u00fat, s\u1ef1 ng\u01b0\u1ee1ng m\u1ed9.
Kh\u00f4ng c\u00f3 g\u00ec b\u00ed \u1ea9n v\u1ec1 vi\u1ec7c \u00dd d\u1ef1a v\u00e0o quy\u1ec1n l\u1ef1c m\u1ec1m, trong c\u00e1c bi\u1ec3u hi\u1ec7n v\u1eadt ch\u1ea5t v\u00e0 phi v\u1eadt ch\u1ea5t c\u1ee7a n\u00f3. T\u00ecnh h\u00ecnh v\u00e0 t\u1ea7m nh\u00ecn qu\u1ed1c t\u1ebf c\u1ee7a \u00dd ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o v\u0103n h\u00f3a, truy\u1ec1n th\u1ed1ng, s\u1ef1 thu h\u00fat du l\u1ecbch, phong c\u1ea3nh \u0111\u1eb9p, \u1ea9m th\u1ef1c, di s\u1ea3n ngh\u1ec7 thu\u1eadt v\u00e0 ch\u1ee7 y\u1ebfu, v\u00e0o thi\u1ebft k\u1ebf.
Nh\u01b0ng n\u1ebfu \u00dd h\u1ee3p ph\u00e1p th\u00fac \u0111\u1ea9y thi\u1ebft k\u1ebf l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n quan tr\u1ecdng trong v\u0103n h\u00f3a v\u00e0 t\u1ea7m nh\u00ecn qu\u1ed1c t\u1ebf c\u1ee7a n\u00f3, th\u00ec t\u1ea5t c\u1ea3 c\u00e1c b\u1ea1n \u0111\u1ec1u hi\u1ec3u r\u1eb1ng, m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i m\u00e0 kh\u00f4ng c\u00f3 nhu c\u1ea7u song song v\u1edbi n\u00f3 s\u1ebd kh\u00f4ng \u0111i \u0111\u1ebfn \u0111\u00e2u.
May m\u1eafn thay, tr\u00ean th\u1ebf gi\u1edbi v\u1eabn c\u00f3 nhu c\u1ea7u thi\u1ebft k\u1ebf m\u1ea1nh m\u1ebd v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 – nhu c\u1ea7u thi\u1ebft k\u1ebf c\u0169ng ng\u00e0y c\u00e0ng t\u0103ng \u1edf Vi\u1ec7t Nam.
C\u00f3 l\u00fd do t\u1ea1i sao Vi\u1ec7t Nam l\u00e0 m\u1ed9t trong s\u1ed1 c\u00e1c qu\u1ed1c gia \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn \u0111\u1ec3 t\u1ed5 ch\u1ee9c \u201cNg\u00e0y h\u1ed9i thi\u1ebft k\u1ebf \u00dd\u201d v\u00e0o th\u00e1ng 3, m\u1ed9t s\u00e1ng ki\u1ebfn \u0111\u01b0\u1ee3c \u0111\u01b0a ra \u1edf c\u1ea5p trung \u01b0\u01a1ng b\u1edfi B\u1ed9 Ngo\u1ea1i giao v\u00e0 V\u0103n h\u00f3a c\u1ee7a ch\u00fang t\u00f4i, c\u00f9ng v\u1edbi B\u1ea3o t\u00e0ng Triennale \u1edf Milan, \u0111\u1ec3 th\u00fac \u0111\u1ea9y ng\u00e0nh thi\u1ebft k\u1ebf \u00dd th\u00f4ng qua m\u1ea1ng l\u01b0\u1edbi ngo\u1ea1i giao c\u1ee7a ch\u00fang t\u00f4i g\u1ed3m c\u00e1c \u0110\u1ea1i s\u1ee9 qu\u00e1n, L\u00e3nh s\u1ef1 qu\u00e1n, Vi\u1ec7n V\u0103n h\u00f3a, v\u1edbi c\u00e1c b\u00e0i gi\u1ea3ng, h\u1ed9i \u0111\u00e0m, h\u1ed9i th\u1ea3o, tri\u1ec3n l\u00e3m, v.v.
\u0110\u00e2y l\u00e0 l\u00fd do khi\u1ebfn T\u1ed5ng l\u00e3nh s\u1ef1 qu\u00e1n s\u1ebd h\u1ee3p t\u00e1c tr\u1edf l\u1ea1i v\u1edbi TU\u1ea6N L\u1ec4 TH\u1edcI TRANG QU\u1ed0C T\u1ebe VI\u1ec6T NAM v\u00e0o th\u00e1ng 4 t\u1edbi (nh\u01b0 ch\u00fang t\u00f4i \u0111\u00e3 l\u00e0m n\u0103m ngo\u00e1i), \u0111\u1ec3 qu\u1ea3ng b\u00e1 cho c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf th\u1eddi trang Vi\u1ec7t Nam v\u00e0 trao \u0111\u1ed5i v\u1edbi c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf \u00dd, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u00e0y v\u00e0 ph\u1ee5 ki\u1ec7n.
\u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao \u00f4ng Massimiliano Guzzini \u2013 Ng\u01b0\u1eddi ti\u00ean phong cho th\u1ebf h\u1ec7 m\u1edbi \u0111\u1ebfn t\u1eeb th\u01b0\u01a1ng hi\u1ec7u kinh doanh gia \u0111\u00ecnh l\u1edbn v\u1ec1 \u00e1nh s\u00e1ng Guzzini, s\u1ebd \u1edf trong th\u1ecb tr\u1ea5n v\u00e0 s\u1ebd l\u00e0 di\u1ec5n gi\u1ea3 ch\u00ednh t\u1ea1i VMARK v\u00e0o th\u00e1ng 5.
\u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao ch\u00fang t\u00f4i m\u1eddi ki\u1ebfn tr\u00fac s\u01b0 n\u1ed5i ti\u1ebfng Michele De Lucchi, nh\u00e0 thi\u1ebft k\u1ebf c\u00e1c c\u00f4ng tr\u00ecnh ki\u1ebfn tr\u00fac truy\u1ec1n c\u1ea3m h\u1ee9ng nh\u01b0 C\u1ea7u H\u00f2a b\u00ecnh \u1edf Tbilisi (Georgia) ho\u1eb7c Pavillion Zero t\u1ea1i Expo Milan 2015 v\u00e0 c\u00e1c v\u1eadt th\u1ec3 mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng nh\u01b0 \u0111\u00e8n Tolomeo ho\u1eb7c m\u00e1y pha c\u00e0 ph\u00ea Pulcina, \u0111\u1ec3 ph\u00e1t bi\u1ec3u t\u1ea1i TP HCM v\u00e0o tu\u1ea7n t\u1edbi.
Tu\u1ea7n l\u1ec5 Thi\u1ebft k\u1ebf N\u1ed9i th\u1ea5t VMARK, nh\u01b0 m\u1ed9t s\u00e1ng ki\u1ebfn tuy\u1ec7t v\u1eddi v\u1ec1 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 t\u1ea7m nh\u00ecn c\u1ee7a Hi\u1ec7p h\u1ed9i Thi\u1ebft k\u1ebf Vi\u1ec7t Nam, l\u00e0 v\u00ed d\u1ee5 ho\u00e0n h\u1ea3o cho nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng n\u00e0y.
\u00dd s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3 v\u00e0 ph\u00e1t tri\u1ec3n h\u01a1n n\u1eefa nhu c\u1ea7u nh\u01b0 v\u1eady. Ch\u00fang t\u00f4i mong mu\u1ed1n tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c ho\u00e0n h\u1ea3o cho Vi\u1ec7t Nam v\u1edbi tham v\u1ecdng th\u00fac \u0111\u1ea9y m\u1ed9t l\u0129nh v\u1ef1c thi\u1ebft k\u1ebf s\u00f4i \u0111\u1ed9ng.
Th\u01b0a qu\u00fd v\u1ecb,
Cho ph\u00e9p t\u00f4i k\u1ebft lu\u1eadn v\u1edbi m\u1ed9t ph\u00e1t bi\u1ec3u cu\u1ed1i c\u00f9ng v\u1ec1 vi\u1ec7c Vi\u1ec7t Nam \u0111\u00e3 k\u1ecbp th\u1eddi t\u1ed5 ch\u1ee9c phi\u00ean b\u1ea3n \u0111\u1ea7u ti\u00ean c\u1ee7a m\u1ed9t tu\u1ea7n l\u1ec5 thi\u1ebft k\u1ebf qu\u1ed1c t\u1ebf nh\u01b0 th\u1ebf n\u00e0o. Vi\u1ec7t Nam \u0111ang s\u1ed1ng m\u1ed9t kho\u1ea3nh kh\u1eafc k\u1ef3 di\u1ec7u c\u1ee7a s\u1ef1 t\u0103ng tr\u01b0\u1edfng, l\u1ea1c quan v\u00e0 nh\u1eefng th\u00e1ch th\u1ee9c s\u00e1ng t\u1ea1o
M\u1ed9t thi\u1ebft k\u1ebf tuy\u1ec7t v\u1eddi ch\u1eafc ch\u1eafn l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 thu\u1eadn l\u1ee3i \u0111\u1ec3 h\u1ed7 tr\u1ee3 v\u00e0 th\u00fac \u0111\u1ea9y h\u01a1n n\u1eefa chu k\u1ef3 \u0111\u00f3.
Nh\u01b0ng \u0111\u1ec3 t\u1ea1o ra nh\u1eefng thi\u1ebft k\u1ebf tuy\u1ec7t v\u1eddi, b\u1ea1n kh\u00f4ng ch\u1ec9 c\u1ea7n c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf s\u00e1ng t\u1ea1o. B\u1ea1n c\u0169ng c\u1ea7n nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 t\u1ea7m nh\u00ecn v\u00e0 d\u0169ng c\u1ea3m.
Ch\u00ednh x\u00e1c nh\u01b0 \u0111\u00e3 x\u1ea3y ra \u1edf \u00dd, c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf thi\u00ean t\u00e0i c\u1ee7a c\u00e1c th\u1ebf h\u1ec7 x\u01b0a v\u00e0 nay nh\u01b0 Ettore Sottsass, Achille v\u00e0 Giacomo Castiglioni, Battista Pininfarina, Giorgetto Giugiaro, Alessandro Mendini, Michele De Lucchi, Philippe Starck, Patricia Urqui -Marie Massaud, Alessandro Michele, Kostantin Grcic v\u00e0 c\u00f2n r\u1ea5t nhi\u1ec1u, s\u1ebd kh\u00f3 ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c t\u00e0i n\u0103ng v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a h\u1ecd m\u00e0 kh\u00f4ng c\u00f3 c\u00e1c nh\u00e0 c\u00f4ng nghi\u1ec7p, kh\u00e1ch h\u00e0ng (bao g\u1ed3m c\u1ea3 ch\u00ednh ph\u1ee7) v\u00e0 c\u00e1c doanh nh\u00e2n nh\u01b0 nh\u1eefng ng\u01b0\u1eddi \u0111\u1ee9ng sau c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Alessi, Flos, Artemide, Ferrari, Fendi, Guzzini , Cassina, B & B, Gucci, Aprilia, Ducati, Kartell, v\u00e0 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c.
Ch\u1ec9 c\u00f3 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa s\u00e1ng t\u1ea1o thi\u00ean t\u00e0i, s\u1ef1 khai s\u00e1ng (\u0111\u1eb7c bi\u1ec7t l\u00e0 trong ki\u1ebfn tr\u00fac) v\u00e0 tinh th\u1ea7n t\u1eeb c\u00e1c doanh nh\u00e2n c\u00f3 t\u1ea7m nh\u00ecn m\u1edbi t\u1ea1o ra thi\u1ebft k\u1ebf v\u00e0 ki\u1ebfn tr\u00fac tuy\u1ec7t v\u1eddi th\u1ef1c s\u1ef1.
T\u00f4i th\u1ef1c s\u1ef1 tin r\u1eb1ng VDAS s\u1ebd \u0111\u00f3ng g\u00f3p m\u1ed9t ph\u1ea7n quan tr\u1ecdng cho s\u1ef1 k\u1ebft h\u1ee3p n\u00e0y m\u00e0 s\u1eafp t\u1edbi s\u1ebd x\u1ea3y ra \u1edf Vi\u1ec7t Nam, b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n \u0111\u1ea7y th\u00fa v\u1ecb v\u00e0 nh\u1eadn th\u1ee9c m\u00e0 VMARK ch\u1eafc ch\u1eafn c\u00f3 th\u1ec3 \u0111em l\u1ea1i cho ch\u00fang ta.
Xin c\u1ea3m \u01a1n v\u00e0 g\u1eedi l\u1eddi ch\u00fac t\u1ed1t \u0111\u1eb9p nh\u1ea5t \u0111\u1ebfn c\u00e1c b\u1ea1n.<\/p>\n

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\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"VMARK – Kick Off & Press Conference The Sense by Alpha King – Bason\u00a0Luned\u00ec 18 marzo 2019 Discorso del Console Generale Dante Brandi Buon pomeriggio.\u00c8 per me un onore partecipare alla presentazione di questo importante evento.Sono molto grato a Ms. Tran Ngoc Danh per l\u2019invito, e soprattutto per la sua capacit\u00e0 nell\u2019organizzare un evento decisivo […]","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"tags":[],"class_list":["post-2425","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/conshochiminh.esteri.it\/it\/wp-json\/wp\/v2\/posts\/2425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conshochiminh.esteri.it\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conshochiminh.esteri.it\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conshochiminh.esteri.it\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/conshochiminh.esteri.it\/it\/wp-json\/wp\/v2\/comments?post=2425"}],"version-history":[{"count":0,"href":"https:\/\/conshochiminh.esteri.it\/it\/wp-json\/wp\/v2\/posts\/2425\/revisions"}],"wp:attachment":[{"href":"https:\/\/conshochiminh.esteri.it\/it\/wp-json\/wp\/v2\/media?parent=2425"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conshochiminh.esteri.it\/it\/wp-json\/wp\/v2\/tags?post=2425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}