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The 2019 Vietnam International Fashion Week speaks Italian



The 2019 Vietnam International Fashion Week speaks Italian

The 2019 Vietnam International Fashion Week speaks Italian

A lot of Italy will be protagonist at the Vietnam International Fashion Week (VIFW) which is going to take place from 10th until 14th April in HCMC.

Italian excellence in style, fashion, sartorial craftsmanship, gastronomy, wines, culture and lifestyle will play a great part in the 2019 edition of the Saigon Fashion Week.

In addition to the Consulate General of Italy in Ho Chi Minh City - partner for the second consecutive year of VIFW, the 2019 edition will also be enriched by the participation of MICAM-Assocalzaturifici, the Puglia Region and Vespa-Piaggio.
MICAM is the international benchmark exhibition for footwear sector, promoted by Assocalzaturifici and now in its 50th edition. MICAM will bring seven Italian footwear brands to VIFW. These brands, which have exhibited at the latest edition in Milan last February, will complete the collections of two Vietnamese designers at the VIFW opening and closing catwalk shows. In partnership with the Italian Consulate General, the Italian Trade Agency and WGSN, MICAM will also host on 11 April an engaging seminar about the excellence of Italian footwear design and the future trends of footwear and accessories.

Located in the South-East of Italy, Puglia is a territory rich in flavors, history, art, talented designers and extraordinary landscapes. Puglia Region, as an economic system led by the local Regional Authority, will introduce its amazing offer in lifestyle for the first time in the Vietnamese market through the VIFW platform. Five Apulian fashion brands (Elata, Alessandro dell'Acqua, GST Havana & Co, Rosso Rame, Sartoria La Torre) will showcase their collections on the runway on Friday 12th April, while Puglia Region will welcome guests of the Fashion Week at the opening party on 10th April in an iconic sky bar of the most vibrant Vietnamese city. Puglia Region will also install and manage the unprecedented VIP Lounge, open all along the Fashion Week in its premises: an oasis of hospitality, style and high quality food&beverages, with products and wines imported from Puglia on this occasion.

Last but not least, Vespa - the iconic Piaggio scooter synonymous with the Italian lifestyle - will walk the runway on the final day, Sunday 14th April, with a collection designed for the occasion by the emerging Vietnamese talent Ly Giam and completed with the shoes collections of MICAM brands.

The best possible way to consolidate the existing partnership between Italy and Vietnam in enjoying lifestyle and Wrap-up for the Fashion Week will be the traditional after-party hosted by the Consulate General of Italy, at the fascinating Sohy Sky Lounge & Dining in Saigon.

The 2019 Vietnam International Fashion Week will represent an extremely significant moment in the consolidation of Italy's role as Vietnam partner in the fields of design, fashion, lifestyle and gastronomic excellence. A partnership, which is consistently and strongly promoted by the Embassy, the Consulate General, ICE, ICHAM as main components of the Sistema Italia in this dynamic and receptive market.


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