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Italian Design Day 2019



Italian Design Day 2019


The Consulate General of Italy in HCMC is proud to be an active part of the celebrations for the Italian Design Day 2019.

In its third edition, the Italian Design Day is a crucial component for the promotion of great design&architecture, Italian lifestyle and high quality industry.

Promoted by the Italian Ministries of Foreign Affairs and Culture with the Triennale di Milano, through the Italian diplomatic network of Embassies, Consulates and Cultural Institutes, the Italian Design Day rightly promotes design as a crucial component of the Italian soft power and effectively embodies the real essence of “Vivere ALL’italiana”: the Italian lifestyle appreciated all around the world.

Ho Chi Minh City, by far the most vibrant and fast-growing city in Vietnam, sets itself as a perfect and receptive stage for showcasing, promoting and supporting great design and great Italian design.

That is why the Consulate General of Italy in HCMC, since its inception, has been active in boosting design promotion and strengthening cooperation with Vietnamese institutions and design partners.

These are the highlights for the Italian Design Day 2019 celebrations in HCMC:

- Tue 5th March 2019 – The Italian Flair. An evening of masterclass, cocktails & performance organized by Visionnaire Home Philosophy in collaboration with Eurasia Concept and the Consulate General of Italy in HCMC to present the latest collection of the iconic Italian furniture brand. Presented by the Asia Sales Manager of Visionnaire, Gabriele Rossetti, the event is accompanied and enriched by the enjoyable performance of artist and singer Roberta Giallo.

- Mon 11th March 2019. VMARK Interior Design Week Kick Off & Press Conference. Consul General Dante Brandi is among the speakers at the press conference arranged by the Vietnam Design Association, announcing the VMARK Interior Design Week in May 2019. For the first time, the Vietnamese design sector sets Ho Chi Minh City as an ambitious international stage to promote great design in this dynamic market. A lot of Italy will be part of the VMARK Interior Design Week, including design&lightning entrepreneurs like Massimiliano Guzzini or architects like Alessandro Ciarpella (GAP Architetti Associati) and Riccardo Franceschi (LABA University), in addition to components of Sistema Italia in Vietnam like the Consulate General in HCMC and the Italian Chamber of Commerce in Vietnam.

- Fri 22nd March 2019. The Soft Power of Design. In an invitation-only event for a selected group of Vietnamese practitioners and media, the renowned Italian architect Michele De Lucchi, designer of inspiring architectures like the Bridge of Peace in Tbilisi (Georgia), the Pavillion Zero at Expo Milan 2015, and iconic objects like the Tolomeo lamp or the Pulcina coffee maker, is the protagonist of a “fireside chat” on design, living style and conviviality, organized by Consul General Dante Brandi, in cooperation with ELLE Decoration Vietnam and MORIITALIA.

- Mon 25th March 2019. Earth Stations. Future Sharing Architectures. The Italian Design Ambassador for Vietnam 2019, Michele De Lucchi, is presenting his latest inspirational architectures and the future trends in sharing architecture in an open event co-organized by the Consulate General of Italy in HCMC and Eurasia Concept, for an audience of students, academia, media, entrepreneurs in the construction sector.

Italian Design Day in HCMC 2019 is not only a full calendar of events. Is more importantly a celebration laying the foundations of a stronger cooperation between Italy, HCMC and Vietnam in the design sector, to showcase, promote and support great design as a crucial component of a vibrant economy. For the first time, a Vietnamese furniture brand established in HCMC (District Eight) will showcase at Fuorisalone, Salone del Mobile in Milan in April 2019, while many Italian renowned architects are active in the vibrant scene of Vietnamese architecture and construction industry.

The commitment of the Consulate General of Italy in HCMC in promoting great design in Vietnam will continue, with the Italian participation to the Vietnam International Fashion Week in HCMC in April, with the support to the VMARK Interior Design Week in May, with the promotion of bilateral co-operations between Universities and Design institutions and with the constant attention and support to all expressions of great design and architecture in the framework of Italian-Vietnamese relations.Italian Design Day 2019