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THE MADE IN ITALY DESIGN SHOWCASED IN HCMC

Date:

11/06/2018


THE MADE IN ITALY DESIGN SHOWCASED IN HCMC

The excellence and the industrial vision of Italian design are again protagonists in HCMC. In the second half of October Saigon hosted two events of international relevance: the inauguration of a new store of Phan Anh Luxury Living and the Design Talk with Philippe Starck for Cassina.
Phan Anh Luxury Living is considered among the Vietnamese leaders in the market of import and distribution of European luxury interior design: the flagships of the group are the Italians Molteni&C, Rimadesio and Antonio Lupi, which demonstrate by almost a century to the whole world the quality and style that distinguish the made in Italy products. High quality, excellence in design, customer care and a wide range of collections offered are the key elements that, together with a deep passion for innovation, guide these three brands in business choices and in the conquer of Vietnamese. Features valued by the General Consul Dante Brandi during the inauguration of the new sales point of the group in HCMC, on the last October 21st.
Next Monday, October 22nd, Philippe Starck was the protagonist of "the Other Conversation". The latest Design Talk was organized by Eurasia Concept, another leader group in Vietnam in the distribution of Italian interior design, this time on behalf of Cassina.
During the presentation, in which also the General Consul Dante Brandi took part, the French genius of design illustrated the philosophy of his creations to a large audience of designers, interior decorators, students and enthusiasts of the sector.
Two events that helped to consolidate the image of the Italian design excellence on a dynamic and growing market like the Vietnamese one.


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